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Have you ever pondered over the consumer sentiment shift in the Myanmar economy? How much does consumer confidence reflect the overall health of the Myanmar economy? What are the key indicators for consumer confidence? Join us on February 6 to hear the Nielsen MMRD team address these questions as they introduce the results of the Nielsen Consumer Confidence Index 2018 study.
70% of Myanmar’s population live in rural areas, presenting many opportunities for brand expansion. Companies interested in exploring ways to maximize their presence in the rural market can join this session to gain information and insights about rural Myanmar consumers on four key areas:
• CONSUMPTION: Explore movements in rural consumption patterns
• SHOPPING: Identify critical must-haves to attract rural shoppers and retail stakeholders
• MEDIA: Utilize the right channels to communicate with rural audiences
• TECHNOLOGY: Check the role of the internet in advancing the lifestyle of rural consumers.
This briefing will identify how to better engage with rural consumers and create robust strategies in targeting rural Myanmar.
Date and Time: February 6, 9 am to 10:30 am
Venue: AMCHAM Office, #19-09 Sule Square, 221 Sule Pagoda Road, Kyauktada Township, Yangon
Cost: USD 5 per member; USD 15 per non-member
U Thurein Nyein is the Managing Director for Nielsen MMRD and is a market research pioneer in Myanmar. A top leader in Myanmar’s growing consumer research, media studies, and retail audit/measurement fields with over 20 years of on-the-ground experience, he currently serves as the Secretary General for Myanmar Retailers Association (MMRA) and Myanmar Economic Association (MEA), and a founding member of Professional Marketers Association (PMA).
Bernadette Verde is the Consumer Insights Lead for Nielsen MMRD. A seasoned market researcher with over 15 years of experience, she has worked with a wide array of multinational and local companies in diverse industries providing relevant and insightful consumer information for long-term commercial success. She has an extensive exposure in the region having lived and worked in the Philippines, Indonesia, Singapore, Vietnam, and now Myanmar.
Alexandra More San Joaquin is the Media Research (Watch) Lead for Nielsen MMRD. Before moving to Myanmar in 2015, she spent over 8 years honing her media research and leadership skills in Nielsen Philippines, leading a core team of associates to work with various broadcasters, media agencies and media stakeholders in maximizing analyses of TV Audience Measurement, Advertising Information Services, Radio Audience Measurement and other syndicated audience studies. Concurrently, she served as A lecturer in the Philippines' premier state university, fueling her passion for training and continuous learning.