Job Description

Brand Strategy:

Develop and execute comprehensive brand strategies that align with sales and marketing objectives and market trends.

Monitor and adjust strategies to meet changing consumer preferences.

Product Launches:

Plan and oversee successful product launches, ensuring products meet market demands and achieve sales targets.

Marketing Campaigns:

Create and manage marketing campaigns that enhance brand visibility and drive sales.

Make sure and monitor campaign effectiveness, ROI, and profitability.

Market Analysis:

Conduct market research to identify consumer trends, competitive landscapes, and opportunities.

Use market insights to inform brand decisions.

Budget Management:

Develop and manage brand budgets, optimizing spending to achieve maximum impact.

Control costs while maintaining campaign effectiveness.

Brand Identity:

Maintain and enhance brand identity, including logos, packaging, and brand messaging.

Ensure brand consistency across all marketing materials.

Market Share Growth:

Increase market share for assigned brands, make sure to increase sales and profitability of brands, tracking and reporting on market share metrics.

Product Performance:

Make sure and monitor product performance, including sales volume, revenue, and profitability.

Identify opportunities for product improvements or portfolio expansion.

Make sure brands’ sales target are met.

Consumer Engagement:

Foster strong consumer engagement through social media, digital marketing, and customer feedback initiatives.

Build and nurture brand loyalty.

Retail Merchandising:

Collaborate with retail partners to optimize product placement and in-store visibility.

Job Requirements

• Bachelor's degree in a relevant field (master’s degree preferred) includes business administration, pharmacy, pharmaceutical sciences, medical technology, biology, chemistry, or a related discipline.
• More than 5 years of substantial executive experience such as brand or product manager, Head of sales or marketing Department, or equivalent position within the industry is essential. Candidates should have a strong track record of progressively responsible roles within companies, with experience in various areas such as sales and marketing of both traditional and digital marketing/e-commerce or online sales platform.
• English proficiency with the ability to communicate effectively with English-speaking clients.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Knowledge of data analytics tools
• Brand Strategy Development skills and have experience in defining brand positioning, target audiences, and unique selling propositions.
• Strong marketing acumen, including knowledge of marketing principles, consumer behavior, competitive landscapes, opportunities and market research in creating and managing marketing campaigns that enhance brand visibility and drive sales.
• In-depth understanding of the product portfolio, including features, benefits, and competitive advantages and bility to monitor and analyze product performance and market trends.
• Creative thinking to develop innovative marketing campaigns and strategies.
• Ability to explore new ideas, product concepts, and packaging designs.
• Experience in developing and managing brand budgets, optimizing spending to achieve maximum impact. Strong cost-control skills while maintaining campaign effectiveness.
• Effective collaboration with cross-functional teams, including product development, sales, and supply chain. Communication skills to convey brand strategies and objectives to internal stakeholders. Ability to inspire and motivate team members.
• Proficiency in data analysis, ability to calculate and analyze return on investment (ROI) for marketing activities to measure the effectiveness of marketing campaigns and strategies.
• Customer-focused mindset with the ability and strategies to build and nurture brand loyalty and consumer engagement.
• Familiarity with digital marketing channels and tools, including social media, email marketing, and online advertising. Knowledge of digital analytics to optimize online campaigns.
• Ability to maintain and enhance brand identity, including logos, packaging, and brand messaging. Ensuring brand consistency across all marketing materials and touchpoints.
• Skills to navigate brand-related challenges and adapt strategies in response to market dynamics. Resilience and adaptability in handling unexpected situations.
• Effective presentation and communication skills for conveying brand strategies and results to senior management and stakeholders.
• Commitment to ethical business practices and brand integrity. Upholding the brand's reputation 

How to Apply: Please apply to hr.recruitment@pacific-aa.com.